Country for PR: China
Contributor: PR Newswire Asia (China)
Thursday, February 15 2018 - 00:35
AsiaNet
WeChat Pay to Launch Promotions for Chinese Outbound Tourists During Chinese Lunar New Year
GUANGZHOU, China, Feb. 14, 2018 /PRNewswire-AsiaNEt/ --

-The China-based mobile payment provider partners with internationally renowned 
merchants to deliver a more convenient shopping experience to Chinese outbound 
tourists during this year's Spring Festival-

WeChat Pay, the mobile payment unit of China's most popular social app, WeChat, 
has launched a series of promotions in cooperation with internationally 
renowned merchants in celebration of the Chinese Lunar New Year, also known as 
the Spring Festival. Chinese tourists will be given an opportunity to receive a 
red packet, a traditional monetary gift which is given during important 
holidays in China and other East Asian societies, via WeChat Pay when they shop 
at participating merchants during the holiday, allowing them to experience the 
cheerful atmosphere of the traditional Chinese festival while they are 
travelling abroad. The cross-border payment solution offered by WeChat Pay 
allows Chinese outbound tourists to make the payment to the merchants in 
Chinese yuan, while enabling the merchants to receive the payment in local 
currency, saving them the trouble of exchanging currencies and saddling the 
shopper with a small-denomination banknotes and coins in an unfamiliar 
currency. With the roll-out of the promotions, WeChat Pay will help 
international merchants draw Chinese travelers into their shops and serve as a 
link between its 800 million users and the merchants.  

WeChat Pay expands into international markets 

According to the Outbound Travel Trends Report for the 2018 Spring Festival 
issued by the Chinese Tourism Academy, the number of Chinese outbound tourists 
is expected to reach a record 6.5 million during this year's holiday. With more 
and more Chinese travelling abroad, WeChat has continued to expand its 
footprint globally by partnering with an increasing number of international 
merchants, allowing them to focus on enhancing the quality of services without 
the hassle of dealing with the handling and exchange of Chinese banknotes into 
local currency. 

WeChat Pay's promotions for the 2018 Spring Festival covers Australia, the US, 
a number of countries across Europe, as well as several countries and regions 
in Asia (Hong Kong, Japan, Macao, South Korea, Taiwan, Thailand and Singapore). 
WeChat users who are traveling in any of these countries or regions during the 
Spring Festival can receive a red packet by scanning the QR code at any of the 
participating merchants when they shop there and be entitled to a coupon worth 
50 yuan (approx. US$7.5) once their spending reaches 500 yuan (approx. US$75), 
in addition to receiving random discounts. The red packet offering gives WeChat 
Pay users an opportunity to enjoy China's most important annual holiday even 
when they are far away from home.  

From smart payment to smart lifestyle, WeChat Pay's smart lifestyle concept 
benefits global users 

WeChat Pay, with increasing investment in expansion into international markets 
over the past few years, has brought its sophisticated payment solution to Hong 
Kong, Thailand and Japan, in addition to other countries and regions around the 
globe while increasing support for international merchants in multiple ways. 

WeChat is a popular Chinese social app with 980 million active users monthly, 
of which over 800 million are also WeChat Pay users. Backed by the massive user 
base, the smart living concept advocated by WeChat Pay has become one of the 
links through which the rest of the world interacts with and develops an 
understanding of China. Currently, WeChat Pay's cross-border business supports 
operation across 25 countries and regions worldwide as well as the ability to 
handle transactions in 13 different currencies. 

The WeChat Pay team explained that WeChat Pay plans to constantly invest in its 
cross-border business and enhance its competence in serving business customers, 
with the aim of delivering a more convenient mobile payment-driven smart living 
experience to global users by establishing partnerships with an ever-growing 
number of international merchants. 



SOURCE: WeChat
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