Country for PR: United Kingdom
Contributor: PR Newswire Europe
Thursday, February 15 2018 - 01:38
AsiaNet
Precise.TV Becomes Worlds' First Certified Provider of Kid Safe Advertising Services on YouTube
LONDON, February 15, 2018 /PRNewswire-AsiaNet/ --

     Precise.TV whose technology blends artificial intelligence with human 
verification becomes the first provider to be awarded the FTC-approved kidSAFE+ 
COPPA CERTIFIED Seal to deliver kids advertising services on YouTube.

    Precise.TV a premium provider of YouTube advertising services, today 
announce that they have been awarded the kidSAFE+ COPPA CERTIFIED Seal, an FTC- 
approved COPPA certification program.  This achievement by Precise.TV follows a 
rigorous validation process conducted by the kidSAFE Seal Program, the leading 
provider of child safety certification online.

    Data published in 2017 by PwC, indicates that the kids online advertising 
market is set to grow to $1.2 billion by 2019. YouTube accounts for over 30% of 
kids' online time creating a major opportunity for advertisers in the sector. 
However, for many brands, doubts remain as to the suitability of YouTube for 
advertising to young audiences. The certification of Precise.TV helps ensure 
that advertisers can engage kids with highly relevant advertising that is not 
only brand safe but also compliant with U.S. child online privacy legislation.

    Nadav Shmuel, Founder and CEO of Precise.TV said: "Kids are increasingly 
turning from TV to YouTube as a means of accessing entertaining and educational 
videos. However, many advertisers have been put off the platform thanks to a 
recent spate of negative press reports. Our ability to target ads at video 
level not only delivers exceptional campaign performance but also gives brands 
complete control over where their ads appear. This validation from kidSAFE, one 
of the leading experts in online child safety is testament to this fact."

    Shai Samet, Founder and President of kidSAFE said: "The mission of keeping 
kids safe online and protecting their privacy is an absolute priority.  It is 
not only the right thing to do, it makes sound commercial sense. With COPPA in 
the U.S. and now GDPR in Europe, legislators are going to call out bad actors 
in the market. We are delighted to be able to work with companies like 
Precise.TV to help create safe, secure online environments for children around 
the world."

    ABOUT PRECISE.TV

    Founded in 2015, Precise.TV are a digital video services provider with a 
technology layer delivering transparency, enhanced performance and brand safety 
within social platforms. Using a proprietary mix of artificial intelligence 
blended with human verification, they deliver brand safe YouTube advertising 
that improves campaign performance by up to 110% and purchase interest lift of 
up to 160%. Clients include Adobe, Garmin, Tommy Hilfiger, Tiffany & Co. and 
ZURU toys. Precise.TV is based in London with offices in New York and Sydney.

    ABOUT KIDSAFE

    The kidSAFE Seal Program is a popular, independent safety certification 
service and seal-of-approval program designed exclusively for children-friendly 
websites, mobile apps, connected technologies, and service providers.  Many 
well-known brands from around the world are members in the kidSAFE Seal 
Program.  kidSAFE is also an FTC-approved COPPA Safe Harbor provider.  To learn 
more, visit http://www.kidsafeseal.com.

SOURCE: Precise.TV Ltd