Country for PR: China
Contributor: PR Newswire Asia (China)
Wednesday, February 14 2018 - 16:32
Yadea Named Regional Supporter of 2018 FIFA World Cup(TM) for Asia
SHANGHAI, Feb. 14, 2018 /PRNewswire-AsiaNet/ --

Yadea, a market leader in the production of electric-powered motorcycles, 
bicycles and scooters, has been named a Regional Supporter of the 2018 FIFA 
World Cup(TM). As a Regional Supporter for Asia, Yadea will receive a range of 
rights, including LED board exposure during the event, access to tickets and 
brand association rights for its region.

For the full multimedia release, click here:

Caption:Yadea presented as regional supporter of the 2018 FIFA World Cup(TM) 
for Asia

The cooperation with FIFA is a new benchmark for Yadea; it affirms its status 
as a world class brand as it executes its strategy for global expansion. 
Founded in 2001, the company produces high-end electric-powered motorcycles, 
bicycles and scooters, conducts advanced research and development, and 
maintains an international sales network that supports exports of its products 
to 66 countries around the world.

"It is a great honour for Yadea to be named the Asian Regional Supporter of the 
2018 FIFA World Cup(TM). One of the most watched sport events, the FIFA World 
Cup(TM) fits seamlessly with Yadea's strategy of internationalisation and 
premium positioning," said Yadea Technology Group President Liu Yeming. "Yadea 
will align its regional promotional campaigns with the 2018 FIFA World Cup(TM) 
in order to engage with football fans and broaden awareness of our 
premium-quality, electric-powered motorcycles, bicycles and scooters."

"We are pleased to welcome Yadea to our line-up of Regional Supporters and are 
looking forward to working with them so that we can reach more football fans in 
such a major region for FIFA," said FIFA's Chief Commercial Officer, Philippe 
Le Floc'h. "Yadea appeals to young people, especially those who want to 
maintain a more sustainable lifestyle, two aspects that are extremely important 
to us."

In recent years, Yadea has focused on a strategic "higher-end" orientation and 
adheres to the principle of "providing products that give consumers a sense of 
well-being." It has cooperation agreements with the American electric 
motorcycle enterprise Lightning Motors, well-known Austrian design company 
KISKA, Austria's Swarovski, and Japan's Panasonic, among others. In addition, 
it has the only national-level enterprise laboratory accredited by the China 
National Accreditation Board for Conformity Assessment (CNAS). It is focused on 
adopting motorcycle racing-class support, automotive-class smart technology and 
to providing automotive 4S-class service.

SOURCE: Yadea Group