Country for PR: China
Contributor: PR Newswire Asia (China)
Tuesday, March 13 2018 - 22:46
Making Life Better with Inventions, Midea Wows 2018 AWE with Smart Kitchen Experience
SHANGHAI, March 13, 2018 /PRNewswire-AsiaNet/ --

Leading consumer appliances manufacturer Midea has demonstrated its latest 
kitchen appliance technologies and products during the 2018 Appliances & 
Electronics World Expo (2018 AWE) in Shanghai.

At the expo, Midea's kitchen lab (the "Lab") featured four experience pavilions 
that highlighted the brand's "Four Great Inventions." Large crowds joined the 
cooking shows and baking events presented by renowned chefs Julien Perrinet and 
Jane Yang as well as the Haollee pastry art institution in Midea's smart 
kitchens supported by the latest smart home technologies.

"A key platform for promoting Midea's kitchen lifestyle and cultural experience 
of the future, the Lab has fully showcased our foresight and leadership 
position in the field of kitchen appliances technologies. It's our goal to 
spread an easy kitchen lifestyle that can engage everyone in the family," said 
Liang Zhengtao, domestic marketing director of embedded products of Midea's 
Kitchen Applicances Division.

The Lab was Midea's upgraded concept in kitchen appliances and solutions that 
adds a humanistic touch to the technological inventions, providing the ultimate 
user experience in different aspects of the kitchen.

The Fun baking pavilion highlighted the second-generation Fun oven, supported 
by artificial intelligence (AI) image recognition, an invention that can 
analyze the food placed in the oven through machine learning and AI recognition 
technologies before automatically matching an appropriate cooking curve. The 
oven also has a built-in camera that can take photos of the dish being cooked 
and share it on social media.

Another product in Midea's smart kitchen line is its voice-controlled microwave 
oven series, equipped with a Chipintelli & Conexant voice chip, allowing 
hands-free cooking as users can give the microwave simple voice instructions 
such as "Open the door," and "Select the right recipe."

In the smart cleaning pavilion, Midea unveiled a new dishwasher catering 
specifically to the Chinese kitchen and is optimized for the cooking habits in 
Chinese households. The dishwasher can complete tasks such as dish cleaning 
with running water, vegetable and fruit cleansing and garbage disposal.

"With the Chinese style dishwasher in our kitchen, we'll never have to argue 
about whose turn it is to do the dishes," said Liang.

The Lab also exhibited its well-received range hood with steam cleaning 
feature. Its high suction power can achieve maximum air purification and make 
cooking healthier and more convenient in modern kitchens.

"Midea has demonstrated our strong research and development capabilities in the 
field of kitchen and household appliances at the 2018 AWE. We want to 
revolutionize the Chinese kitchen and show users the charming side of cooking 
and cleaning with inventions that can make life better," Liang said. "In the 
future, Midea will continue to lead the industry with high-quality and 
innovative kitchen solutions with the goal of building a user-centered smart 
kitchen ecosystem."

About Midea Kitchen Appliance Division

Midea Kitchen Appliance Division is affiliated to Midea Group, one of the 
largest household appliance manufacturers in China. Founded in 1968, Midea is 
one of the world's largest kitchen appliance suppliers with annual sales 
revenue exceeding US$23 billion, the world's No.1 major appliances manufacturer 
according reported by Euromonitor, and is the world's No. 1 microwave oven and 
No. 3 dishwasher manufacturer. It operates three production bases and two R&D 
centers in China in addition to a production base in Belarus and R&D centers in 
Bologna, Italy and Louisville, Kentucky.

For more information, visit Midea at and

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SOURCE  Midea Kitchen Appliance Division